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Tuesday, October 30, 2012

One Quick Fix for Your Artist Statement

"Memories of Cafe Du Monde" Pastel Painting by Gail Watford
http://www.gailwatford.com/


Once you decide you want your art creations other places besides your extra bedroom, the very first thing you have to do is write the dreaded artist statement!  As I talk to other artists we all cringe in having to write about ourselves and explain what we do. Recently, I reread and appreciated Alyson Stanfield's observations and pointers in her May 23, 2012 post "5 Painless Fixes for a More Potent Artist Statement".   Some of you may have attended  Denver Art Biz Coach, Alyson Stanfield's, workshops or own some of her products like her book "I'd Rather Be In the Studio".  Personally, I attended her workshop in Laramie this past spring and subscribe to her blog at http://www.artbizblog.com/.  She has wealth of ideas to keep artists organized, working more hours in the studio and marketing their art more efficiently!  In her May post about improving your artist statement I found some easy pointers to help in writing.  I hadn't given it any thought before, but realized Alyson was so correct in her suggestions. She made me think about just how many times the word unique is used in the world of art and why it should be avoided.  This hint as well as others on her blog may be of interest to you, also.  Here is an excerpt from her post where Alyson explains why not to use the word "unique".  

1. Don’t say your art is unique.

“Unique” doesn't mean anything and, odds are, your work isn't.  Almost all art is derivative of other work and anyone who knows art history can point to an artist who did it first,  place your art in that context.  But your work does have qualities that make it yours rather than someone else’s. Instead of using the word “unique", describe your work in a way that makes the reader think it’s unique.
For the rest of the hints, check out the post at

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